Last week, the Mid-Atlantic Nursery Trade Show announced details about its new MANTS.com Business Hub, developed to connect exhibitors and buyers during these changing and challenging times. Despite not being able to meet in person, the intelligent, searchable business directory will provide opportunities for exhibitors and buying companies to engage in commerce during the upcoming show, scheduled for January 6-8, 2021.
The Mid-Atlantic Nursery Trade Show, MANTS, is known as the Masterpiece of Trade Shows™ and is sponsored by the State Nursery and Landscape Associations of Maryland, Virginia, and West Virginia. MANTS is the place where horticulture industry leaders gather every January because MANTS means business.
The MANTS.com Business Hub (www.MANTS.com) encourages exhibitors and buying companies to network, explore and discuss new products, and, most importantly, engage in commerce over MANTS’ original show dates to help buyers gear up for the upcoming year. The hub utilizes intelligent matching to connect exhibitors and buyers based on selected categories of interest. Participants can then easily engage in real-time in the ways that work best (Zoom, Go to Meetings, Webex, etc.) from the location of their convenience. Exhibitor profiles will feature product images, videos, and company news and information to help inform and educate buyers while also providing opportunities to participate in one-on-one meetings, group sales presentations, live product demonstrations, and hosted drop-in hours.
“MANTS is committed to providing a meaningful platform through which exhibitors and buyers can search, shop, learn, connect and buy during this year’s show,” said MANTS Executive Vice President Vanessa Finney. “With the MANTS.com Business Hub, we’re providing one centralized location for buying companies to find plants and nursery stock, landscape and garden items, heavy and light duty equipment, tools, outdoor furniture, and an extensive selection of allied industry products.”
A robust national print and digital advertising and social media program will encourage engagement in the MANTS.com Business Hub January 6-8, 2021. All registered attendees will have access to the Business Hub January 6-8, 2021, leading up to the show, and for 90 days post-show. Attendee registration is $10 per person, opens in mid-October and runs through January 8, 2021.
“MANTS in January has meant business to the green industry for the last 50 years, and we plan to continue this tradition into 2021,” added Finney. “We invite our exhibitors and buying companies to join us in partnership to fulfill their business needs.”
Plans for MANTS 2021 also include print and digital versions of the annual Buyer’s Guide, the creation of an online calendar of public virtual exhibitor events, and a virtual edition of the yearly new product showcase for green industry media.
In 2020, MANTS welcomed over 12,000 total registrants (including exhibitors) to do business, network and learn about the latest green industry trends, and generated an economic impact of $5.6 million for Baltimore. In addition to the increased registration in 2020, business thrived at the premier green industry marketplace, with more than 88% of MANTS attendees designated as the representatives in their companies that make or influence final purchasing decisions.
Additional details on MANTS 2021 plans will be shared in the weeks to come.