Make Your Customers into Heroes — They’ll be Back Every Season
By Rachel Guttman, MBA, Online Marketing Expert, SCORE Colorado Springs
In either busy or slow seasons, merchandising is paramount. Offering seasonal products and displaying them...
How to Get the Most out of Customer Conversations
Ours is a quick-moving, no-nonsense business. When we are in the heat of the season, there is little time for a lot of hand...
The Challenge of Ordering Next Year’s Inventory
With 70,000 square feet of display area, Echter’s Nursery & Garden Center has a lot of space to fill. Each year, Echter’s staff makes...
Lean Into CNGA and Members to Ride Waves of Change
CNGA Board President Matt Edmundson, CGG
It is often been said that the only constant is change. We can easily see that everything is changing....
The Art & Science of Seed Ordering
Having a crystal ball to forecast how many seeds you need to produce enough plants to satisfy customer demand would be nice. Instead, successful...
Marketing Chemicals the Garden Center
By Sarah Wong, CCNP
We've all seen it—a panicked customer rushes into the garden center on their lunch break or after work with a zip...
